I found Gabriela Taylor's book on using social media for your business helpful and enlightening. The main problem I have is that it's such a subtle line between turning people off and turning people on marketing online. Her book covers the history and development of Mashable, Facebook, Twitter, Pinterest etc and covers the right tools on each site to promote your business and get positive attention. It's also pretty new so it covers Instagram and several apps I didn't know about including a coupon app for Twitter. Very useful stuff.
LINK: Socialie To Monetize by Gabriela Taylor
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