Monday, August 31, 2009

Rock Band Coming To A Bar Near You.

Rock Band Coming to a Bar Near You.

Harmonix and MTV Games to Offer Exclusive Five-Song Preview of The Beatles Rock Band to Participating Bars.

Harmonix Music Systems and MTV Games, a part of Viacom's MTV Networks, today announced the launch of "Rock Band Bar Nights," an initiative providing tools for U.S. bar owners to host their own Rock Band Nights. The program gives bar goers the opportunity to take the stage in an authentic performance setting, with a live crowd cheering them on, providing for a true rock star experience.

To kick off the program, Harmonix and MTV Games are providing bars that sign up before September 8th with an exclusive five-song preview disc from The Beatles: Rock Band, allowing their customers to experience the highly anticipated game before it hits stores on September 9th.

To help venues host and promote their own Rock Band Bar Nights, the program offers support to registered bars with everything from exclusive Rock Band product offerings to multiplatform marketing support. Through an exclusive e-commerce store, the program will also provide bars with a full music solution to easily rock their bar with the extensive Rock Band catalogue featuring more than 800 tracks.

The Rock Band Bar Nights program extends online and gives members direct access to the Rock Band community, as well as the chance to stay connected on Rock Band's official Facebook page. In the coming months, Rock Band fans will be able to find official Rock Band Bar Nights in their area through an online application searchable by zip code and a mobile version available for download as a free iPhone application.

Interested bar owners or fans can check out for registration and more information.
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